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Rekorderlig Cider

Red Island Group

Rekorderlig Ciders

Back in 2009 after scouring the world for “the next big thing” Red Island settled on importing Rekorderlig Cider, from a then largely unknown 4th generation family owned Brewery from Vimmerby, Sweden.

From the knowledge gained in supplying beverage products into the Australian market, Red Island saw that with its Artisan styled packaging and outstanding flavour profiles that the brand had huge potential to resonate with the Australian consumer.

Rekorderlig drove the Cider categories growth by being the first fruit flavoured cider in the Australian market with its Strawberry & Lime variant.

By the end of 2011 Red Island had grown from its humble beginnings to become a well-known and highly regarded Beverage Supplier, this was acknowledged by the industry with it winning “Best Cider” at the Australian Liquor Industry Awards (ALIA) in 2013 and again in 2014. The back to back ALIA awards were achieved through Red Islands drive to bring innovation through flavour and pack along with outstanding execution of trade initiatives such as “Perfect Serve”, “How to be Swedish” and “Beautifully Swedish” campaigns.

In 2013 Red Island grew and nurtured the Rekorderlig brand to the position of #1 Cider* in Australia and negotiated the sale of ongoing distribution rights to Coca Cola Amatil (CCA) effective January 2014.

*Value, source Aztec

 

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